Sustainability Starts Within

Sustainable Business Principles of Conduct

In a sustainable society, nature is not subject to systematically increasing…


1… concentrations of substances from the earth’s crust (such as fossil CO2 and heavy metals)


2… concentrations of substances produced by society (such as antibiotics and endocrine disruptors)


3… degradation by physical means (such as deforestation and draining of groundwater tables).


4. And in that society there are no structural obstacles to people’s health, influence, competence, impartiality and meaning

Why Business Sustainability Principles Matter

It is the  way  any organization must operate to  ensure that it in no way hinders society's transition to a prosperous future for all.

We are a Future Fit Business

Future Fit Business is a globally recognized sustainable business benchmark that indicates sustainability principles are adhered to in all aspects of the business and are clearly  recognizable to our stakeholders- communities -partners- families and friends.


A future-fit® business is one that in no way undermines – and ideally increases – the possibility that humans and other life will flourish on Earth forever.